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Types of Digital Marketing:
Search Engine Optimization[SEO]:
On-Page SEO:
- Introduction to On-Page Optimization
- It's importance
- It's Objectives
- META Description and Title Tags
- Header Tags
- URLs and its Structure
- Internal Links
- Keyword Search
- Sitemaps
- Do not’s of On-Page SEO
- Perfect Optimization of Page
- Question/Answers
Off-Page SEO:
- Introduction to Off-Page Optimization
- It's importance
- It's Objectives
- Ethics of Link Building
- Relevancy of Content with Links
- Off-Page Engagements
- Off-Site Relationships
- Categories of Links
- “Do follow” and “No Follow” links and Social Media
- Do not’s in Link Building
- Questions/Answers
Search Engine Marketing[SEM]:
Pay Per Click[PPC]:
- An introduction to PPC and Pay Per Click Advertising
- Keyword search: its role in PPC
- Adwords Paid search and Basic campaign targeting
- Advanced PPC marketing: Keywords and ads
- Bidding and budgeting in Paid Searches
- Retargeting basics and its Types
- Selecting metrics and Setting objectives
- Questions/Answers
Online Reputation Marketing[ORM]:
- Online Reputation Management (ORM)
- Introduction: Opportunities and Trends
- Listening Online for Brand Conversations
- Tools for Effective Listening
- Business Metrics: Measuring and Analyzing Sentiment for a Brand
- Handling Negative Conversations on Social Media
- A strategic approach to ORM
- Questions/Answers
Content Marketing Approach:
Content Marketing:
- Introduction: Content Marketing
- It's importance
- It's Objectives
- Content Marketing—Strategies
- Effective and Ineffective Content
- Use of Keywords
- Content for Social Media
- Content for ad Campaigns
- Content for e-Newsletters
- Content for Online Videos
- Content for Webinars
- Content for Blogs
- Content for Research Reports
- Content for Articles on page
- Content for eBooks
- Content for Mobile Content
- Content for Press Releases
- Questions/Answers
Social Media Marketing:
Twitter Marketing:
- Understanding Twitter
- Importance of Twitter in Digital Marketing
- Client Engagement via Twitter
- Twitter Marketing
- Understanding Advertisement on Twitter
- Twitter Ad Options
- Demo class for Twitter Marketing
- Question/Answer
Facebook Marketing:
- Understanding Facebook
- Facebook: Its Importance in Digital Marketing
- Facebook Presence: News Feed System
- Visual and Video Content on Facebook
- Marketing via Facebook
- Facebook Messenger
- Facebook Advertising
- Demo for Facebook Marketing
- Question/Answers
LinkedIn Marketing:
- Understanding LinkedIn
- Learning LinkedIn Advertising
- Learning LinkedIn Marketing,
- Figuring out B2B strategies to generate leads
- Increasing sales via LinkedIn
- Demo for LinkedIn Marketing
- Question/Answers
Instagram Marketing:
- Understanding Instagram
- Posting good quality content
- Choosing relevant hashtags
- Posting right captions
- Scheduling posts on Instagram
- Account Automation
- Affiliate marketing on Instagram
- Demo for Instagram Marketing
- Question/Answers
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